Outback Franchisee Video

Introduction

The “Australian themed” Outback Steakhouse® restaurant franchise

Originating in Tampa, Florida, in 1988, Outback Steakhouse has risen to dominate its position today as the quality leader in the full-service casual theme restaurant sector of the food service industry. Outback’s menu offers a variety of freshly prepared, made-to-order grilled Aussie-inspired dishes that distinguish the brand as the quality purveyor of a Down Under.

Outback experience at its best.

About Outback Steakhouse

In the 20 years since our entrepreneurial beginnings as an upstart steakhouse concept, Outback Steakhouse, Inc. has become nearly 1,000 restaurants strong, with locations in 22 international markets including Canada, Japan, South Korea, Hong Kong, Mexico, Brazil, and Australia.

No other casual-themed restaurant has a menu as uniquely positioned and as tightly focused on quality as ours. From our unbeatable grilled steaks and seafood, you’ll find our fresh ingredients treated with homemade care. Even our appetizers are something special — like our Kookaburra Wings™ and Coconut Shrimp — which we cook to order, hot and irresistible. We also have unmatched mainstay items, such as Victoria’s Crowned Filet. Our distinctive Outback Special reinvents the delicious flavor of sirloin steaks. Our dedication to new venues and products means our menu is always improving. Guests have certainly come to expect that the best only gets better at Outback.

Outback franchise update

Our newest expansion strategy to enter the Russian market seeks to capitalize on an already promising track record, as recent as 2009, for success realized in Middle Eastern countries and Africa.

The award of the Franchises for the UAE to the Global Flavors Group, and Saudi Arabia and Bahrain to the Hospitality Concepts Group, represents an important milestone toward our entry into the Middle East, where we have engaged in further recruitment for Kuwait, Qatar, and Turkey.

We have also signed with the Megafood Group in Egypt, North Africa, and with the Dorney Company in the Dominican Republic, which brings our international standing to 23 countries and one territory worldwide and market openings are expected for all four markets in the July-to-September period of this year.

Negotiations are also under way with highly qualified franchise candidates in eastern Canada and Mexico. In addition to our engagement with International Franchising Group to expand into Russia and the Ukraine, the locations of China, Vietnam, and Central America have been identified as well, and serious discussions are in progress at this time.

Brazil and South Korea lead our growth in the number of restaurants (25 and 100 respectively) pointing to opportunities in neighboring countries where much of our new prospect search activities will be focused for the balance of 2009.

A word from the president and CEO

"We at Outback International wish to thank you for your interest in Outback Steakhouse!

With a proven track record in the steakhouse category, Outback is approaching 1,000 restaurants and operating in 22 markets around the globe. We know that you will be impressed with our vision and our penchant for bringing our Outback Steakhouse restaurants to the world through franchising.

Outback Steakhouse was founded by those who believe in hospitality, sharing, quality, being courageous, and having fun. You now know that OSI is a company of restaurants and that OSI owns and operates Outback Steakhouse restaurants around the globe, as well as Carrabba’s Italian Grill, Fleming’s, and Bonefish Grill, among other non-franchise brands.

Our company’s strategy is to differentiate its restaurants by emphasizing consistently high-quality food and service, generous portions at moderate prices and a casual atmosphere suggestive of the Australian Outback. Expansion internationally will be promoted through franchising with the goal of achieving 300 Outback Steakhouse restaurants in at least 30 markets outside the continental USA by 2012.

So when you decide to team up with Outback International, you are joining one of the most successful restaurant companies worldwide. We have the infrastructure and the support team to serve the growing and diverse needs of our international franchisees, and we fully recognize the opportunities and the challenges faced in new markets. Our large and growing restaurant base provides our franchisees with an extensive network of support systems ensuring premium product quality and superior purchasing efficiencies.

Finally, you will be impressed with the dedicated staff in place to assure that your initial start-up and ongoing efforts are optimized with site location and facilities planning and oversight, with our Managing Partner Program and training focus, and with our extensive marketing services platform."

Sincerely,
Michael W. Coble
President & CEO
Outback International

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